Responsible business
Corporate Social Responsibility
Building a relationship with a business, no matter how big or small, makes a world of difference to the ALMT. It offers a new platform and audience with which to share the Trust's achievements. It provides a professional image and no matter how much money the partnership raises, it can engage staff and consumers alike, encourage charitable giving within your organisation and truly impact the lives of the ALMT’s beneficiaries.
Building the partnership
The ALMT understands that any partnership it builds, whether it’s with a big corporation or a smaller independent company, must be mutually beneficial, ethical and rewarding for both parties. Can your professional skills benefit the ALMT? The Trust is always on the lookout for pro-bono advice and support and would welcome your expertise into the organisation. Does your company have a charity partner? Keep an eye out for charity nomination dates.
Case studies:
Corney and Barrow:
Corney and Barrow Bars have been fundraising for the ALMT for over one year. Their biggest initiative is their December promotion. Members of their team encourage customers to add £1 to their final bill and decorate their venues with ALMT leaflets and information.
Hire the Barman:
Hire the Barman have been a partner for almost two years and frequently offer their expertise, showmanship and skills behind the bar at ALMT events. They also offer raffle and auction prizes that are in high demand from our guests. These services could cost the ALMT thousands and, in return, the Trust provides them a fresh audience, exposure and new business contacts. Award winning mixologist, Michael Stringer, shares his experience of working with the Trust.
'I have been helping to tend bar at ALMT events for around two years now with the team from ALMT. The level of quality and exceptional organisation which goes into every event is outstanding. From teaching cocktails from flight trollies at individual tables, to running a dispense bar for reception drinks, we always have great fun when working with the team.
Seeing the generosity of the guests who attend the functions is great to watch and knowing that we are helping contribute to the funds raised for such a worthy cause is an amazing feeling and we hope to keep the relationship for many years to come.'
